PUB Flash Flood
With the onset of recent climate change, Singapore is facing frequent unpredictable weather conditions. A film to highlight the frequent occurrence of flash floods in the form of ‘human waves of flood’ and how PUB and Singaporeans needs to be prepared and be flood ready.
Manulife Move
A customer loyalty programme that rewards their customers by recording their moves via the MOVE app and accumulate points to redeem cash backs. Here we dramatise ‘it’s good to move' playing hommage to an iconic asian movie.
Manulife
ReadyCompleteCare
A insurance policy that covers you again and again. Our challenge – how to cut through the clutter of typical soppy, feel good insurance ads. The premise of our story is simple. A regular guy who has to cover for his bro once too many times. Thing is who will cover for us. Well, with ReadyCompleCare. Again, again and gain.
Singapore Creative Circle 2017 Bronze
HPB Unbreakable
HPB wants to instill a sense of mental resilience among young adults, a group that don’t like to told what to do. We need something out of the box to focus on an attitudinal shift and foster a sense of resilience. Since youths are into fashion, we used this platform to launch merchandise to seed through our messages – a brand called Unbreakable.
We tied up with design shop Kult and created merchandise, unbreakable edition of the Kult magazine, limited edition posters, workshops with La Salle students to co-create and design T-shirts and launch with the Unbreakable Pop up store.
Unbreakable Merchandise
HPB Hunkle
How do you instill awareness to adults that an unhealthy lifestyle can creep up to you unknowingly. Through a 'horror' flick! But you can still overcome such horrors and transform from an unhealthy uncle to a Hunkle by changing your habits.
Heineken
More Than A Race
While Heineken was a key F1 sponsor, it had an engagement problem. 90% of its consumers won’t be at the race, given road closures and traffic jams. Heineken needs to bring F1 experience closer to its many customers across the island. How?
By bringing the excitement to them! we turned heads by transforming Lau Pat Sat into a Heineken fashion runaway show event before the race weekend, complete with special appearance by F1 driving legend David Coulthard
Markies Award 2018 – 4 Golds 4 Silvers
Heineken
'Gift-O-Rater'
The Heineken Christmas ‘Gift-O-Rater’ online portal lets you exchange every cliched Christmas gift for something more worthwhile – a Heineken! The ‘Gift-O-Rater’ also let users check the worth of their gifts and suggests the number of Heineken to buy on the online store. Launched digital and on ground campaign, it pushed brand perception to 13 million impressions with over 260,000 interactions exceeding targets by 168%.
Effie 2018 Silver
HPB Diabetes
A ‘kung fu-tainment’ idea to bring awareness of the danger of diabetes and highlights that 1 in 3 will get diabetes in their lifetime, prompting the public of the risks and to take the diabetes assessment test.
HPB
Museum of The World's Deadliest Weapons
An out of the box HPB activation that targeted millennials about the dangers of diabetes and to get them to take the Diabetes Risk Assessment (DRA). A pop-up museum to educate them on the hidden risks of their habits. Within the exhibition, their dietary and lifestyle were reimagined as dangerous interactive health weapons that they encounter everyday.
Museum Exhibits
NEA
World's Tiniest Homes
A 20 cent sized drop of water is all mosquitoes need to breed and instill danger. While this may seem small, it's more than enough room for them to build their nests in. We created super tiny spaces that mosquitoes could built their homes in our own homes, all within the size of a 20 cent coin and that Dengue was a danger not too small to ignore.
Penguin
Alphabet Furniture
Penguin Books wanted to create an out of home experience to encourage more people to pick up the joy of reading in Singapore – one of the world’s busiest cities. Instead of conventional communication, we created a series of 3D alphabets made into real tables, chairs and lamps, settings conducive for reading. Placed over different parts of the city where people can sit down, pick up a classic Penguin book, stop rushing and rediscover the joy of reading.
One Show Merit
/background(fff)/1920x1357.jpeg?auto=webp)
