Joel Chin

DBS + Manulife Retirement Booster

Most Singaporeans have made some preparation for retirement with retirement payouts, savings, property and investments. That said, 57%1 are not confident of having saved fully for retirement.


That's why DBS and Manulife have come together to give your retirement plans the boost it needs. So you can live confident through your retirement.

DBS POSB Ride Free Singapore campaign

Customers are feeling the impact of rising prices. A ‘giving back to Singaporean’ program launched on multiple platforms where you can turn your groceries and shopping into bus and MRT rebates with the DBS/POSB Debit cards.

MediaTek

Launch of Dimensity chip

A regional tv spot to launch the latest smart chip for MediaTek. It highlights the incredible performance for the sharpest cameras, all day-gaming, immersive multi-media and connectivity to chase new experiences wherever you go.

Oppo Reno 3 Pro

Express Yourself

A regional spot to launch the Oppo Reno 3 Pro phone. It features various updated functions that lets you express yourself fully and fits into the multiple facets of your life.


HPB Dementia

tele movie 'Recipe'

Due to Singapore's aging population, HPB needs to highlight the rise of Dementia and learning how to cope with it. We conceptualize and pitch the direction to HPB. Collaborating with acclaimed director Eric Khoo, Recipe was born. It's a story about a talented but struggling chef who discovers that her estranged mother is suffering from dementia. Divided by years of misunderstanding but united by their love for cooking, they discover the best recipe are created with love, understanding and sealed with memories. The primetime telemovie features some of Mediacorp stars including veteran actress Zoe Tay.


Effie Award 2014 Bronze

HPB Smoking Regrets

HPB needs to bring forward that smoking is not only harmful to one’s health but affects the ones closest to you. A story about regrets that can last a lifetime and seek help for those to quit the habit.

HPB ‘Regrets’

MOM

WorkFare

As a low wage workers, they struggles to provide the basics for the family. MOM through the upgraded WorkFare schemes helps not only to support them but also work together with them to provide a better tomorrow for their families.

MOM Workfare

MOE

Recruitment

A teacher not only imparts knowledge but also instil empathy and confidence in their students.

A recruitment film ‘The Speech’ follows a spirited young boy who loses confidence after botched attempt at public speaking. His committed teacher turns his stage fright into a life lesson about perseverance and self belief. It highlights the incredible of a teacher and hopes to inspire people to step up as teachers and guide the next generation to believe in their potential.

MOE 'The Speech"

HPB

Colorectal cancer

Colorectal cancer – one of Singapore top killers. But how do you get through to a senior group that doesn’t seem to care about the risks and choose to be ignorant. We delivered this message through 2 senior kakis who help to look out for each other and be aware of this serious disease and encourage them to take regular checkups.

HPB ‘Kakis’

Personal Projects


A love for art and design have inspired me to squeeze in some precious time in between the mad deadlines of campaigns, to co-author, illustrated and published 2 children's books.

The Falling Raindrop

A book illustrating how a raindrop is born and recycles into rain again and again. It brings about the water cycle and not being afraid in life that you might miss out on life experiences.

Monkey No 4

A book about the queen of the jungle’s quest to find a successor. After reviewing all the animals in the kingdom, she shortlisted 4 monkeys, each with their different character. She finally made the wise choice of choosing Monkey no 4.