Contact
Portfolio: joelchin.portfolio.site
chin.joel@gmail.com
90011210
A hybrid creative director (art based) with over 2 decades of creative experience, I believe in creating work that delivers effectiveness and impact.
At DDB, I took on a co – creative lead role on the DBS business and across various government accounts – MSE GoGreen, MOM, NEA, PUB, MOE, MCCY and RSAF.
In recent years, I have spearheaded the teams to develop effective award worthy campaigns for HPB, Manulife and Heineken across various verticals effectively leading Heineken to win Marketer of the Year. In my tenure, we pitch and launch the crown jewel of Changi – Jewel Changi Airport. I have also triple hatted experience on telco brands – StarHub, Oppo and MediaTek account regionally.
I pride myself as an approachable hands on creative, collaborative team player with a keen eye for details and craft.
Juggling between deadlines, I've managed to squeeze in enough time to co-authored and illustrated 2 children’s book and created alphabet furnitures for Penguin Books.
Work
Creative Director
DDB Singapore
2009-present
DBS, MOM, NEA, Manulife,
Heineken, HPB, Changi Airport,
Esso, MOE
Creative Group Head
DDB Singapore
2002 – 2009
Starhub, Esso, RSAF, MCCY
Senior Art Director
DDB Singapore
1999 – 2002
Starhub, UOB
Art Director
JWT
1996 – 1999
Citibank, Unilever,
Metro, Disney
Designer
Batey Ads
1995 – 1996
STB, SIA,Tangs
Expertise
Creative Direction
Art Direction
Branding and Design
Proficient in
Adobe Illustrator
and photoshop
Education
Malaysia Institute of Art
Diploma in Design
Canning College
GCE A levels
Awards
Markies 2019 Silver – TV
Manulife – What's your move?
Markies 2018 Bronze – Digital Marketing
Heineken F1 and Christmas ( Gift-O-Rater)
Markies 2018 Gold – Integrated Media
Heineken F1- More Than A Race
Markies 2018 Gold, Silver – Male Audience
Heineken F1 and Christmas ( Gift-O-Rater)
Markies 2018 Silver – OOH Experiential
Heineken F1- More Than A Race
Effies 2017 Silver
Heineken Christmas
CCA Gong 2017 Bronze
Manulife online film
Appies 2014 Gold
HPB 'Recipe' film
Hall of Fame Award 2010 Silver
HPB 'Ah Kong'
One Show 2012 Merit
Penguin Alphabet Furniture
CA Award of Excellence – Typography
Penguin Alphabet Furniture
D&AD Wood Pencil 2009 – Graphic Design
WWF T Shirt
D&AD Graphite Pencil 2008 – Direct Mail
Afghan Carpet
Singapore Outdoor Awards 2006 Gold
Essential Pharmacy